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Cross selling

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The need

Analyse and identify opportunities for cross-selling.

Forecast customers behaviour predicting their interests. 

Develop microtargeted marketing campaigns to address customer’ unique needs.

Tailor cross-selling efforts according company’s requirements.

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The solution

Machine Learning model to predict the probability that customers contract the new product.

Analysis of the most important features to understand the customer behavior.

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Select the best 3000 clients for the marketing campaign.

It allows the company to optimize its marketing efforts.


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