Advanced social media analytics
The need
Measure the impact of global marketing efforts on business outcomes.
Get concrete insights about users expectations and opinions.
Optimize campaigns identifying when, where and how much to invest.
Identify the real targeted audience.
Measure the correlation between a specific investment and a result.
The solution
Set of executive dashboards through a storytelling design.
Monitoring of product insights and users reactions, in all languages
Traffic process analysis to the website using KPI´s: CTR, Engagement%, cost per session, store locator visits over total, etc.
Sector analysis: by goal, market and target.
ROI
Increased digital marketing ROI
Improved campaign performance through targeting and optimization
Enhanced audience insights for future marketing strategies
Daily investment monitoring for greater control and flexibility
Improved understanding of target audience for effective investment
Better differentiation between users and customers for targeted marketing
Tools
